Lecrae
Founder | Reach Records
One of the leading figures in the gospel-rap movement, Lecrae delivers his Christ-centric rhymes with secular flair, employing contemporary production that attracts fans from both ends of the spiritual spectrum. Influenced by Romans 1:16 ("For I am not ashamed of the gospel."), Lecrae made his debut in 2004 with Real Talk, which he issued on his own label, Reach Records. Other notable efforts include the Christian chart-topping Rebel (2008) and Grammy-winning Gravity (2012), which took home the prize for Best Gospel Album in 2013. His journey to bring his message to the mainstream reached a peak in 2014 when Anomaly topped the Billboard 200 and continued into 2016 when he signed with Columbia Records. In addition to collaborations with secular artists E-40, Ty Dolla $ign, Tori Kelly, Lecrae teamed with trap producer Zaytoven in 2018 for the joint effort, the Christian chart-topper Let the Trap Say Amen. In 2020, he released his ninth set, rumored to be his swan song, Restoration.
Lecrae and Ben Washer talk about why they decided to partner together to create a record label and how God works through creativity.